The “Making Brand” Direction made the participants and visitors statistical surveys with a sense of responsibility. Our task was not simply collect data for the web-site and archive. We scrupulously analyzed it and on its basis improved and developed conceptually the aspects of the exhibition which worked bad for participants and visitors.
The participants survey details you can see on the Diagram 1.

Diagram №1

From the survey data you can see that the mostly participation costs and working hours of the exhibition made the participants unhappy. We drew conclusions – lowered the price and changed the timetable. And did you draw the conclusions?
Pay attention to the Diagrams 2 and 3.

Diagram № 2	Diagram № 3

The data collected there represents the level of visitors satisfaction and shows their reasons for arriving at the exhibition. It’s obvious that almost 80% of the visitors are eager to become clients of the companies-exponents. They are happy with their time spent on the exhibition as they have spent it usefully. Negative opinions of the visitors come to one thing – the lack of countries presented on the exhibition. According to their comments such countries and regions as Israel, Egypt, USA, Canada, Latin America South-East Asia were weakly presented. In fact, these people who did not find a constructive offer on the exhibition are your los profit, dear participants!
The economical stats of the exhibition are also convincing. Let’s take a look on the Table 1 and Graphs 1 and 2.

Table 1

	2007 spring	2008 spring	2009 spring	2009 autumn
Number of visitors	8.000	15.000	11.000	6.000
Completed transactions	1.100	3.000	2.500	1.800
Average transaction volume (€)	270.000 €	250.000 €	230.000 €	180.000 €
Total transaction volume (€)	297.000.000 €	750.000.000 €	575.000.000 €	324.000.000 €
Real customer quote	14%	20%	23%	30%
Number of companies	65	155	135	90
Participation effectiveness (transactions for a company)	17	19	19	20

Graph № 1	Graph № 2

Here we can see the participation effectiveness and attendance growth indicators for past four “Property Worldwide” exhibitions. As you can see the property customers’ purse seriously perished due to the crisis influence. From the middle of 2008th the number of visitors dramatically descends thanks to the effective demand fall. The average transaction volume also drops because depression and booming development of new economical areas as Bulgaria, Turkey and Balkans. Graphs show us that the most important indicators, which generally determine the participation benefits, grow steady in spite of world recession.

Результаты и прогресс налицо! Дорогие участники, время принимать ответственное решение и делать правильный выбор. Выбор лидера!

Results and the progress are quite visible! Dear participants, the time has come to take responsible decision and make the right choice. The choice of the leader!